Call us crazy but we think technology should be easy to use for both consumers and dealers. My name is Bill Pardue and I am the owner of Monkey Traffic. I grew tired of hearing vendors telling me that the business was changing and that, as a dealer, I was the one who had to adapt to the new realities of selling cars in this day and age. Monkey Traffic, not monkey business.

If this, then that. It is the single most important idea in our lives. Because, more than any other, the idea of control shapes our emotions and behavior, our relationships and personalities. On the other hand,.